# ailathatosag.hu

> Measuring and repairing how AI assistants describe companies. A quarterly Hungarian AI Visibility Index and workshops for marketers are in preparation.

This site is about measuring, auditing and repairing how AI assistants describe companies. A quarterly Hungarian AI Visibility Index and workshops for marketers are in preparation.

## Author

- Zoltán Varga — AI visibility researcher and AI ecosystem architect, Budapest: https://vargazoltan.ai/
- English profile: https://zoltanvarga.ai/en/about/
- ORCID: https://orcid.org/0009-0003-1020-834X
- arXiv author: https://arxiv.org/a/varga_z_1.html
- Zenodo: https://zenodo.org/search?q=owners%3A1653886

## Publications

- Per-Entity Bias Mapping for AI Visibility: Why Brand Mentions Require Entity-Specific Calibration (arXiv:2606.21595): https://arxiv.org/abs/2606.21595
- AI Visibility in the Generative Era: A Manifesto for Entity-Level Measurement (DOI 10.5281/zenodo.20285424): https://doi.org/10.5281/zenodo.20285424
- Quality Challenges Do Not Escalate Source Fabrication in Large Language Models (RICE-P1) (DOI 10.5281/zenodo.20474050): https://doi.org/10.5281/zenodo.20474050
- Rejection-Induced Confabulation Escalation — Pilot Study 2 (RICE-P2) (DOI 10.5281/zenodo.20509755): https://doi.org/10.5281/zenodo.20509755

## Key topics

- AI visibility
- AI audit Hungary
- brand hallucination
- AI citation repair
- GEO optimization
- AEO strategy
- LLMO services
- Hungarian AI Index
- AI visibility workshop
- AI search audit
- AI visibility mérése
- AI láthatóság
- márka hallucináció
- AI audit Budapest
- AI kereső optimalizálás
- AI láthatóság javítása

## Questions and answers

### How does AI visibility differ from traditional SEO?

AI visibility is stochastic, meaning answers change based on context and lack logged clicks. Unlike SEO, which targets deterministic rankings, this field focuses on how models reconstruct entities from available data.

### What is the Hungarian AI Visibility Index?

It is a quarterly report measuring how AI assistants describe Hungarian companies. The index tracks citability and fabrication rates across models like ChatGPT and Perplexity.

### Why do famous brands get more fake AI citations?

This is known as the brand hallucination paradox. Familiarity gives models more material for plausible but unsupported completions, leading to confident errors.

### Can you fix AI hallucinations about my company?

Yes, through audits that identify missing machine-readable anchors. Fixes involve restructuring content so models can point to canonical entities rather than guessing.

### What data supports the PEBM methodology?

The Per-Entity Bias Map analyzed 1,400 runs across 100 Hungarian B2B companies. It found that 45.9% of cited sources were fabricated overall.

### Do AI crawlers always see your website correctly?

Not always. Technical access may return HTTP 200, but indexing bottlenecks can prevent search-based models from finding specific pages.

## Related

- AI visibility expert page: https://vargazoltan.ai/ai-lathatosagi-szakerto/
- AI visibility audit: https://vargazoltan.ai/audit/
- Research: https://vargazoltan.ai/kutatas/